Kyle Tidwell is an aesthetic practice manager and marketer with over 10 years of experience in the beauty and wellness industry. He writes to help clients understand cosmetic treatments, skin health, and overall aesthetic care.

Woman receiving Sofwave skin tightening treatment on the face

Sofwave Skin Tightening: How It Works, Benefits & Results

Looking for a non-surgical way to tighten your skin? Sofwave is a non-invasive skin tightening treatment that can firm and smooth skin on our face and neck. Many people get results after just one treatment, making it one of the most efficient ways to achieve subtle, natural anti-aging effects. What Is Sofwave Therapy? Sofwave is […]

3 min read
Woman examining acne in mirror before AviClear laser treatment

AviClear Cost: What to Expect and Is It Worth It?

Struggling with acne and looking for a long-term solution? You may be a good candidate for AviClear. AviClear is a laser treatment for mild to severe acne that can give you clear skin for up to two years. It’s a safe, effective, non-invasive alternative to treatment options like Accutane.  What Is AviClear AviClear is the […]

3 min read
Woman receiving IPL photorejuvenation treatment on face at clinic

Photorejuvenation Cost Breakdown: The Quick Guide

Photorejuvenation is a cosmetic treatment involving lasers and lights to achieve a more youthful skin. The main technique used is intense pulsed light (IPL), which scatters quick flashes that penetrate skin cells to get rid of unwanted pigments. The average IPL/photorejuvenation therapy costs around $400.1 This can seem a bit expensive at first — but the […]

3 min read
Happy mature couple after IPL photorejuvenation enjoying time outdoors

Photorejuvenation Side Effects and Benefits

One of the most common concerns for aging skin is discoloration. Sun exposure, genetics, and hormonal changes can cause dark patches on your skin. Unlike cute freckles that lend you an active, outdoorsy look, these discolored spots tend to be larger and can give your skin a mottled appearance.  Photorejuvenation with intense pulsed light (IPL) therapy […]

3 min read
Woman applying skincare cream under eyes to illustrate hypochlorous acid benefits

3 Hypochlorous Acid Skin Benefits Worth Sharing

Hypochlorous acid (often simply referred to as HOCI) came into the spotlight after researchers discovered its disinfectant properties. It has proven particularly effective against COVID-19, which is why, in recent years, it has seen its way into every pharmacy and drugstore. HOCI is a naturally occurring compound produced by the body to combat bacteria and […]

3 min read
Eyelid with flaky, red skin showing visible signs of psoriasis near the lash line

Psoriasis on the Eyelids: Symptoms, Risks & Treatment Options

About 3% of people in the United States have psoriasis, a chronic condition that affects your skin and causes rapid cell growth and buildup.1 It may develop on your eyelids or other areas. While there is no cure, you can manage it with at-home or prescription eyelid psoriasis treatment.2  Can Psoriasis Affect Eyelids? Yes. While […]

3 min read
Woman touching her cheek, showing smooth skin likely after resurfacing treatment like Opus Plasma

What Is Opus Plasma?

If you’re looking for a one-stop solution to revitalize your skin, Opus Plasma may be just what you need.  Opus Plasma is a nonsurgical skin rejuvenation treatment. This innovative approach combines the power of radiofrequency and plasma energy. It targets skin concerns from signs of aging to stretch marks, uneven skin tone, and dullness. It […]

4 min read